Ben was in pursuit of a brand refresh, Bens underwent a complete redesign. The aim to create a quirky, fun and instantly-recognisable brand which would attract customers.

Starting off with a moodboard a collection of images that represent the theme, style and tone for the brand direction. Stylescapes were then created, incorporating colour schemes, patterns, graphics, photography as well as fonts. Working with Ben to achieve a brand that created more connections and increase sales.